There was a time when the idea of non-tech specialists being able to use a flipbook creator to produce their own digital content would have seemed fairly outlandish. Not any more! Companies such as Webpublication have produced software packages that enable you to do just that. Their online brochure creator is a great example of how this technology can work in practice and the kind of impact it can have on your readership. Its real power lies in the fact that you can get your content online without prior training and you have complete freedom over editing and updating that content. To support your message, you have a whole arsenal of weapons at your disposal – video, flash animations, hypertext links, sound and HD images – just the ticket for creating a truly interactive pdf. And you can even use Google Analytics to target your chosen audience more effectively. Companies will be interested in the options allowing them to customize their content to their corporate visual identity (colours, logos, background), but probably the most crucial element is how easy it is to share. The various options include embedding your content in your website, downloading it to smartphone or accessing it via your Mac or PC.