They say a picture is worth a thousand words, but who says you can’t have both when creating your corporate collateral? The flip book is still the perfect format for impressive visuals and snappy content, all the more so now with the advent of increasingly advanced models, which feature more rich media options than ever before – sound, hypertext links, HD images and videos. And these can be seen, heard and passed on in all their glory on virtually any channel you care to name – embedded on a website, on social networks, DVD, memory stick, as an app for iPhone or Android – the list just goes on and on. This software has multiple applications – as an e-catalogue maker or online brochure generator or just to revamp a pdf document that would otherwise look a bit stale and staid. A major consideration when in the market for this kind of software package is ease of use. How intuitive is it to operate? Will you or your colleagues need special training in order to come up with a decent looking interactive pdf? Ideally, little or no prior training should be needed to begin creating your content, given that, as ever, time is money.